Ad Measurement

Dark data visualization showing encrypted data streams flowing into a secure vault, representing privacy-safe ad measurement through trusted execution environments

Reddit Won't Touch Your First-Party Data (That's the Lock-In Strategy)

Reddit announced a measurement partnership with Mozilla's Anonym this week. The pitch: advertisers can now measure campaign lift and attribution on Reddit without ever transferring first-party data to the platform. No data leaves. Privacy protected. Everyone benefits. That framing is accurate. It also happens to be the least

Data dashboard showing media quality scores connecting to purchase transaction signals through programmatic ad metrics

Most Programmatic Impressions Do Not Drive Incremental Sales. IAS and Mastercard Just Proved It.

Integral Ad Science and Mastercard announced a partnership this week that does something no measurement vendor has managed before: connecting media quality scores to anonymized purchase data in real time, while campaigns are still running. The official branding, "IAS Sales Outcomes powered by Mastercard," sounds like something someone