AdRoll's Agent Queried PubMatic's SSP and Found a 1% Bid Adherence Bug in Seconds
AdRoll and PubMatic announced on April 23, 2026 that AdRoll's demand-side AI agents can now query PubMatic's supply-side deal diagnostics directly using the Model Context Protocol, validating the agent-to-agent MCP spec PubMatic published in September 2025. In a live demonstration, the workflow analyzed roughly 5,000