NYT Grew Digital Ads 31.6% on 150M Logged-In Readers, Not Better Creative
The New York Times grew digital advertising revenue 31.6% in Q1 2026 to $93.3 million, with net income climbing 77.4% to $87.9 million. The driver was not better creative or smarter programmatic. It was 150 million logged-in readers feeding a walled-garden first-party data set, plus a