Estée Lauder Moved 150 Markets to One Agency. The Real Reason Is Retail Media.
Estée Lauder just handed WPP a global media account worth roughly £500 million (about AUD $987 million), according to B&T, consolidating media planning and buying for MAC, Clinique, La Mer, Jo Malone London, Bobbi Brown, Aveda, Origins, and the flagship label across an estimated 150 markets. The pitch