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$92K in Ad Spend Says AI Creative Works. The Catch Is Where It Does Not.

Most of the AI creative debate sounds like two people arguing about whether a hammer or a screwdriver is "better." The answer obviously depends on whether you are looking at a nail or a screw. And yet the advertising industry keeps having this argument in the abstract, as
NMS Editorial Team 02 Apr 2026, 8:30 PM
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