Sign in Subscribe

ai-marketing

AI tools for marketers, automation, generated content, and what's hype vs. what's real.

Isometric illustration of AI-powered video production desk with neural network displays and film clapperboard

Monks Made a Puma Ad in 5 Weeks With AI. The Other 60% of Their Agency Is Still Catching Up.

By Notice Me Senpai Editorial Agencies have spent the last two years telling clients they’re “investing in AI.” Mostly that meant buying a few ChatGPT Enterprise seats and putting together a deck about it. Monks, the agency formerly known as Media.Monks under S4 Capital, just made those decks

Isometric illustration of marketing office with AI tools on screens, expanding tech stack, and training manuals

AI Was Supposed to Cut Marketing Costs. 42% of Teams Say It Made Them Spend More.

The sales pitch for marketing AI has been consistent for two years: automate the grunt work, do more with less, reduce headcount, shrink your tech stack, watch the savings roll in. Clean narrative. Easy to model in a budget proposal. The actual data tells a different story. A Semrush survey

Isometric flat illustration of beauty product workflow with AI automation nodes and team collaboration

E.l.f. Beauty Is Replacing Work With AI. At Least They're Honest About It.

Most companies talk about AI "augmenting" their workforce. It is the safe word. Nobody gets in trouble for saying augmentation. It implies that humans stay central, that AI handles the boring stuff, and that headcount is not really the conversation. E.l.f. Beauty is not doing that.

Isometric illustration of comedy theater masks next to business documents and AI interface elements

Microsoft's Own Terms of Use Say Copilot Is for Entertainment. Your Marketing Team Uses It for Strategy.

Microsoft's Copilot terms of use page says something that doesn't get enough attention. In plain text, right at the top: "Copilot is for entertainment purposes only. It can make mistakes, and it may not work as intended. Don't rely on Copilot for important

Isometric illustration of AI search platforms citing Reddit YouTube and LinkedIn as data flows between platform icons

AI Search Engines Have Favorite Sources. Your Website Probably Isn't One of Them.

If you've spent the last year optimizing your own site for AI visibility, there's a decent chance you've been aiming at the wrong target entirely. A new study from Peec AI analyzed 30 million citations across five major AI search platforms, and the findings

Ecommerce product page ranking first on Google while ChatGPT recommends competitors

You Can Rank First on Google for Everything and Still Be Invisible to ChatGPT

A post on r/ecommerce this week captured something a lot of brands are quietly experiencing but nobody's really talking about. An ecommerce brand owner, six years into building their business, described ranking on page one of Google for every major product category they compete in. Strong domain

Crowd of people staring at glowing AI screens on phones and laptops with skeptical expressions

More People Are Using AI. Fewer People Trust It. Marketers Should Pay Attention to the Gap.

A Quinnipiac University poll published this week found that 73% of Americans have now used an AI tool, up from 67% a year ago. At the same time, 76% say they trust AI-generated results rarely or only sometimes. Only 21% trust them most of the time. Those two numbers moving