AI in Marketing

How AI tools are reshaping campaign workflows, attribution, and agency operations. Analysis that goes beyond the hype.

Ecommerce product page ranking first on Google while ChatGPT recommends competitors

You Can Rank First on Google for Everything and Still Be Invisible to ChatGPT

A post on r/ecommerce this week captured something a lot of brands are quietly experiencing but nobody's really talking about. An ecommerce brand owner, six years into building their business, described ranking on page one of Google for every major product category they compete in. Strong domain

Crowd of people staring at glowing AI screens on phones and laptops with skeptical expressions

More People Are Using AI. Fewer People Trust It. Marketers Should Pay Attention to the Gap.

A Quinnipiac University poll published this week found that 73% of Americans have now used an AI tool, up from 67% a year ago. At the same time, 76% say they trust AI-generated results rarely or only sometimes. Only 21% trust them most of the time. Those two numbers moving

Collage of a chat interface overlaid with advertising billboards and dollar signs, split between organic answers and paid placements

OpenAI Is Selling Ads Inside the Answer. That Changes the Math on Everything.

OpenAI described its ad pilot as a way to help users "discover useful products and services." I've read that sentence three times now and I still can't figure out who it's supposed to convince. The more interesting version: the company generating your

Google's Gemini Is Making Up Things About Your Business. There's No Fix Yet.

Somewhere right now, a potential customer is asking Gemini about your company. And there's a decent chance the answer includes something that never happened. A lawsuit you weren't part of. A product recall that was actually your competitor's. A regulatory action that somebody at