Spotify Made Biddable a Third of Ad Revenue. Podcast Buyers Still Need an IO.
Spotify reported Q1 2026 results showing 761 million monthly active users and biddable programmatic ads now top one-third of ad-supported revenue. The mix is uneven: music drove the biddable growth through higher impressions sold, while podcast revenue still came from sponsorships in Spotify's Owned and Licensed shows. Self-serve