ChatGPT Ads Turned On Auto-Bidding by Default (Reporting Still Has 2 Buckets)
OpenAI made Maximize results, its automated bid strategy, the preselected default for eligible new ChatGPT Ads ad groups in a product update to beta advertisers the week of August 17, 2026. It chases click or conversion volume within budget and, per OpenAI's documentation, does not guarantee delivery against