Brand Marketing

Why Lego Is Marketing the World Cup Like Nike Would

Lego dropped a World Cup ad this week featuring Messi, Ronaldo, Mbappe, and Vini Jr. building a brick trophy together. It hit 314 million Instagram views across the four players' accounts in the first wave. That is sportswear-brand territory. And that is the point. The campaign, called "Everyone

April Fools Is the One Day Brands Can Be Weird. Most of Them Waste It.

Every April 1st, your LinkedIn feed fills up with "genius" brand pranks that are neither genius nor funny. A fake product that took longer to ideate than it took anyone to forget. A press release about a "revolutionary" food-tech mashup that exists only as a render.