Chipotle Hired the Moldy Whopper CMO. Brand Isn't the Sales Bottleneck.
Chipotle named former Burger King CMO Fernando Machado as Chief Brand Officer on April 27, 2026, with a June 1 start. The seat has been empty since Chris Brandt exited in January, during three consecutive quarters of comp sales declines and a fiscal 2025 close at -1.7%, Chipotle'