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Pop-art illustration: Amazon shopping cart icon with a red June 30 deadline calendar, UK and EU flags fading to grey, and a consent banner labeled TCF and ACS.

Amazon Ads Stops Processing UK and EEA Data on June 30. The Fix Is a Six-Week Job.

Amazon Ads stops processing UK and EEA user data without a verified consent signal on June 30, 2026. The rule has been live since February 7, 2025, but June 30 is when Amazon actually turns off ingestion for traffic missing an IAB TCF string, a GPP signal, or an Amazon
NMS Editorial Team 14 May 2026, 11:08 AM
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