COPPA

Pop art illustration of a YouTube play button beside a child silhouette shield, an FTC seal, and a $53,088 per-violation sticker over Performance Max placement reports.

YouTube's COPPA Deadline Opened a $53,088 Window That PMax Won't Help You Audit

The FTC's amended COPPA Rule became enforceable on April 22, 2026, raising civil penalties to $53,088 per violation and forcing every YouTube creator to classify their content as Made for Kids or not. For advertisers, any impression that lands on a misclassified kids channel through Performance Max

Isometric illustration of an FTC building seal beside a stack of strategic plan documents, a marketing funnel with warning labels, and a gavel over a keyboard.

The FTC's 5-Year Plan Reads Like a Marketing Audit. Most Teams Won't Notice.

The FTC spent two weeks telling everyone it was going to stop burdening legitimate business. Chairman Andrew Ferguson restored the phrase "without unduly burdening legitimate business activity" to the agency's mission statement and framed the whole rewrite as a course correction from overregulation. Then on April