The Tearquilizer Ran on a 2023 Study and Zero Media Budget
The Tearquilizer Ran on a 2023 Study and Zero Media Budget
The Tearquilizer is a satirical perfume launched April 22, 2026 by two Amsterdam creatives, Carlota Real and Natalia Zapata. No agency, no product, no paid media. It went viral by repackaging a 2023 PLOS Biology study showing men became