Cyrus Shepard Found the 4-Trait Cliff: Site Win Rates Jump From 30% to 68%
Cyrus Shepard analyzed 400+ websites for his Zyppy Signal newsletter on April 9, 2026 and found a sharp inflection in 2026 Google traffic outcomes. Sites with three of his five Google-friendly traits won the algorithm 30.7% of the time. Sites with four traits won 68.1%, more than doubling