Data Manager API

Diagram of Google Data Manager API v1.6 store sales ingestion replacing the older Google Ads API offline conversion workflow for retail and auto.

Google's Data Manager API v1.6 Folded In Store Sales. The Ads API Path Looks Next.

Google shipped Data Manager API v1.6 on May 7, 2026, adding direct store sales ingestion for retailers, restaurants, and automotive OEMs through a single IngestEventsRequest instead of the older multi-job offline workflow. The release also widens Google Analytics ingestion from purchase-only on web streams to any event carrying a

Dark data visualization showing three data streams converging into a single glowing API endpoint with lock icons

Google's Data Manager API Consolidated Three Pipelines Into One Dependency

Google's official pitch for the Data Manager API: “one centralized, secure connection so advertisers can easily get the most out of Google AI for their campaigns.” That sentence contains three value propositions and exactly zero mentions of what it replaces or why the old thing had to die.