GEO

Blueprint-style diagram showing GEO and SEO overlap annotated with AI referral traffic data and a one billion dollar valuation callout.

The Verge Just Handed Every CMO an Excuse to Cut Their GEO Budget

The interesting thing about The Verge's piece on the AI SEO industry is the timing, not the argument itself. The argument has been circulating in trade press for months. Jeremy Moser at uSERP told Digiday back in the summer that 80 percent of GEO is good fundamental SEO,

Four AI search platform interfaces showing different citation patterns with minimal overlap between them

The 11% Citation Overlap That Breaks Every Platform-Agnostic GEO Strategy

The GEO advice flooding LinkedIn right now has a structural problem. It assumes AI search is one system. ChatGPT, Perplexity, Claude, Gemini. All generating answers. All citing sources. The pitch from every consultancy is roughly the same: optimize your content for AI search and you'll show up everywhere.

Ecommerce product page ranking first on Google while ChatGPT recommends competitors

You Can Rank First on Google for Everything and Still Be Invisible to ChatGPT

A post on r/ecommerce this week captured something a lot of brands are quietly experiencing but nobody's really talking about. An ecommerce brand owner, six years into building their business, described ranking on page one of Google for every major product category they compete in. Strong domain