Google Ads

Pop art illustration of PMax campaign dashboard with seasonal creative themes overlaying Google Ads interface elements

Google Spent Three Years Saying Trust PMax. Now They Are Handing the Controls Back.

Google spent the last three years telling PMax advertisers to trust the algorithm. Hand over your assets, set a budget, let the machine figure out where to show what. Now they're quietly adding features that do the exact opposite: giving advertisers more granular creative control inside the campaigns

Pop art illustration of a B2B sales funnel with confused algorithm gears reacting to a vacation calendar

Your B2B Ad Algorithm Thinks Sales Team Vacations Are Targeting Problems

If you run B2B paid media with sales cycles longer than 30 days, there is a good chance your ad algorithm is solving the wrong problem. Not because the platform is broken. Because you are feeding it data that makes it confused about what "good" looks like. A

Pop art illustration of Google Ads Editor with Czech and Slovak flags linked by chains across browser windows

A Google Ads Editor Bug Is Silently Rewriting Your Extensions Across Accounts

If you manage Google Ads campaigns across multiple languages or markets, there's a decent chance some of your structured snippets are showing in the wrong language right now. And you probably don't know it. A confirmed bug in Google Ads Editor is silently linking structured snippet