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Dark data visualization of ecommerce funnel with AI agent traffic flowing in and conversion metrics trending flat across product categories

Dell Ranks Fifth in AI Commerce and Still Can't Convert the Traffic

Dell is the fifth most visible ecommerce brand in AI-driven discovery, according to Digital Commerce 360’s new AI Commerce rankings. Traffic from ChatGPT, Perplexity, and Claude is growing. And Dell’s head of global consumer revenue programs, Breanna Fowler, is publicly unimpressed. “Nothing to the point that is earth-shaking
NMS Editorial Team 10 Apr 2026, 11:03 AM

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