Hiring

Isometric tech office org chart with emptied marketing and design desks, a dense cluster of engineering desks remaining, and a downward 36 percent arrow over marketing.

Big Tech Cut Marketing Hiring 36% and Kept the Engineers

Marketing hiring at major tech companies has fallen 36% since 2019, according to SignalFire's 2026 State of Talent Report, while engineering hiring dropped just 11%. Design fell 48% and product management 39%. The cut landed hardest on coordination and support functions, not on the roles tied directly to

Isometric flat illustration of a marketing team meeting with one empty junior chair and a glowing AI assistant icon hovering above it, a 2031 calendar in the background.

AI Cut 13% of Entry-Level Hiring and Marketing Isn't Budgeting for 2031

Entry-level US workers ages 22-25 saw employment fall 13% in the most AI-exposed jobs from late 2022 through mid-2025, according to Stanford's Digital Economy Lab. Boston Consulting Group now estimates 90% of marketing manager tasks face some level of AI disruption. Teams cutting junior hires today are quietly