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Kevin Indig

Blueprint diagram showing three separate citation networks for ChatGPT, Perplexity, and Google AI Overviews with a tiny overlap zone in the center.

Kevin Indig Found Only 2.37% of AI Citations Survive All Three Engines

Kevin Indig analyzed 3.7 million URL citations across ChatGPT, Perplexity, and Google AI Overviews from Q3 2025 to Q1 2026, drawing from a 20,000-prompt random sample. Only 2.37% of cited URLs appeared in all three engines for the same prompt, and 91.07% appeared in only one.
NMS Editorial Team 12 May 2026, 3:50 PM
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