Marc Jacobs Adopted China's $9.4B Microdrama Format to Sell a Pre-Fall Bag
Marc Jacobs released The Scene on April 24, 2026: a three-minute scripted microdrama written by and starring Rachel Sennott, anchored to the new pre-fall Scene Bag launching April 30. The film opens Question Marc, a social-first storytelling platform run by CMO Kristin Patrick, and pulls a format that grossed $9.