Merchant Center

Pop-art collage of a Google Shopping bag stamped MANDATORY across UK and EU flag panels, with a September 30 calendar and a red disapproval stamp on a retail pickup counter sign

Google Made Pickup Cost Mandatory in 32 Markets to Feed AI Max

Google announced on April 28, 2026 that pickup_cost and minimum_order_value will become mandatory feed attributes in the United Kingdom, Switzerland, and all 30 EEA countries on September 30, 2026, for any merchant whose in_store products are enabled for pickup. Products that fail to comply may be

Pop-art illustration of a pixelated low-resolution product photo being inflated inside a 500 by 500 pixel grid with a shopping bag icon and Google blue halftone dots.

Google Will AI-Upscale Your Merchant Center Images in 2027 (Unless You Beat It)

Google announced on April 14, 2026 that it will require a 500x500 pixel minimum for every Merchant Center image, with enforcement starting January 31, 2027. Merchants who do not re-upload will have their images AI-upscaled by Google, which can hallucinate product details and shift color fidelity on surfaces like Shopping