Bilt's Roomies Pulled 8M Views From an Account That Never Says Bilt
Marc Jacobs, Crocs, Bilt, and McoBeauty all launched branded microdramas in the past twelve months, and three of the four ran them off accounts that don't carry the brand name in the handle. Bilt's Roomies has crossed 8 million views on @RoomiesRoomiesRoomies, a TikTok account that