Microsoft Ads

Microsoft Advertising publisher URL report dashboard with conversion and spend columns lit up next to a muted Google Performance Max placeholder, pop-art editorial style

Microsoft Ads Tied PMax Conversions to Each Publisher URL Google Still Hides

Microsoft Advertising added conversion and spend metrics to its Performance Max Website Publisher URL report in late April 2026, exposing spend tied to specific publisher domains for the first time. Google Performance Max only added Search Partner placement visibility in February 2026, and its channel-level data remains read-only. The practical

Pop-art split panel of Microsoft and Google logos as rival storefronts with an open door between them, a PMax dashboard flowing across, and a red-circled September 2026 calendar.

Microsoft Opened a PMax Import Door Right as Google Forced the AI Max Rebuild

Microsoft rolled out expanded Google PMax import support on April 16, 2026, now covering new customer acquisition goals, audience list mapping, and landing page reporting. The timing matters: Google's forced Dynamic Search Ads migration to AI Max hits in September, and advertisers already rebuilding campaigns can land the