Microsoft Advertising

Pop-art illustration of a Microsoft Advertising PMax placement report with three highlighted columns labeled clicks, conversions, and spend over a publisher URL.

Microsoft Just Beat Google to PMax Placement Transparency

Microsoft Advertising added clicks, conversions, and spend to its Performance Max Website URL publisher report on May 7, 2026. Until then, advertisers running PMax on Microsoft could see which sites their ads ran on but not what those placements actually returned. Google's equivalent "Where Ads Showed"

Pop art illustration of search results with fading sponsored labels and magnifying glass revealing hidden advertisements

Bing's Vanishing Ad Labels Are a Regulatory Time Bomb Disguised as a UX Test

Microsoft calls it a "user-experience optimization." That's a very polished way to describe making your ad labels nearly invisible. Bing is currently testing Sponsored labels so faint they're barely distinguishable from the white background behind them. The text is there, technically. A user squinting