Vita Coco Turned a TikTok Comment Into 250 Million Impressions
Vita Coco turned a single TikTok comment on creator Romeo Bingham's viral Dr. Pepper jingle into a paid partnership that generated over 250 million impressions and added 210,000 new followers. Brands from Olipop to Dude Wipes are now treating comment sections as a primary organic channel. Buffer&