Pinterest

Pinterest Just Made 600M Pinners Targetable on CTV Inventory It Doesn't Own

Pinterest launched tvScientific by Pinterest on April 27, 2026, opening its 600 million monthly active users to third-party connected TV inventory through what Pinterest calls "all the major SSPs." It is the first time Pinterest audiences are retargetable off-platform. Early tests showed a 27% outcome lift per $100

Pinterest Hid the Retail Ad-Mix Data That Advertisers Needed Three Quarters Ago

Pinterest was sued on April 17, 2026 in federal court in California (case 3:26-cv-02745), naming CEO William Ready and CFO Julia Donnelly as defendants. The complaint alleges they hid how heavily the company's revenue depended on tariff-exposed retail advertisers while selling 421,903 shares for $13.5