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Pop art illustration of shopping price tags with bold red strikethrough lines and crossed-out prices

Amazon's April 23 Deadline Will Strip Thousands of Sellers' Strikethrough Prices Overnight

Amazon just told every third-party seller that their List Price needs to be provable, not just plausible. Starting April 23, the company will require sellers to substantiate submitted List Prices through one of two methods: either the product was offered at that price at another retailer recently, or customers actually
NMS Editorial Team 31 Mar 2026, 7:55 PM
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