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Isometric illustration of three stacked smartphones with red push notification dots, peer-sharing arrows looping between them, and a dimming Google search bar fading below.

Push Alerts and Peer Sharing Pulled More Traffic Than Search at 535 Publishers

Chartbeat analyzed an anonymized cohort of 535 U.S. and U.K. publishers and found that push notifications and peer-to-peer sharing have grown into the second-largest source of pageviews, behind only internal recirculation. Search, including Google and Google Discover, is now the smallest of the five categories Chartbeat tracks. Heads
NMS Editorial Team 30 Apr 2026, 8:41 AM
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