Roku's DSP Spend Grew 40% YoY. The IO Premium Just Got Negotiable.
Roku reported $613M in Q1 2026 advertising revenue on April 30, with ad spend through third-party DSPs jumping more than 40% year-over-year. Programmatic now drives the majority of Roku video ad delivery, including expanded integrations with DV360, The Trade Desk, Amazon DSP, Yahoo, and FreeWheel. CTV buyers can match Roku&