SaaS

Split-screen pop art showing green Google Ads conversion dashboard beside a flatlined Stripe revenue chart with trial signup forms scattered between them

Google Ads Counts Every Trial Signup as a Win (Even the 75% That Never Pay)

A thread on r/PPC this week described a problem I suspect is way more common than the conversation suggests. A SaaS advertiser was staring at two dashboards: Google Ads showing healthy trial conversion numbers, steady CPA, everything green. Stripe showing revenue that barely moved. The campaigns looked like they

Isometric illustration of AI pricing models with invoice receipts flowing between robot agents and marketing dashboard screens

Outcome-Based AI Pricing: What Marketers Need to Know Before Signing

The pricing model for your AI marketing tools is shifting, and most of the coverage about it has been written by vendors or VCs. Not by the people actually approving the spend. HubSpot just moved two of its Breeze AI agents to outcome-based pricing, effective April 14. Salesforce did something