Ahrefs's 1,885-Page Schema Study Killed the AEO Industry's Main Sales Pitch
Ahrefs added JSON-LD schema to 1,885 pages between August 2025 and March 2026 and compared the result to 4,000 control pages. AI Overview citations dropped 4.6%. AI Mode rose 2.4%. ChatGPT rose 2.2%. All three are statistically indistinguishable from zero, which directly contradicts the 2.