Sign in Subscribe

seo

Search algorithm updates, technical SEO, rankings, and Google Search changes that matter.

Technical blueprint illustration of a web crawler processing HTML documents with a 2MB measurement gauge

Google Finally Wrote Down the 2MB Indexing Limit. Now You Have to Care About HTML Order.

Google has spent the last decade telling SEOs to focus on content quality and stop obsessing over technical minutiae. Then, in February 2026, they rewrote their entire Googlebot documentation three times in nine days and formally published a 2MB indexing limit that changes how you should think about the structure

Isometric illustration of AI search platforms citing Reddit YouTube and LinkedIn as data flows between platform icons

AI Search Engines Have Favorite Sources. Your Website Probably Isn't One of Them.

If you've spent the last year optimizing your own site for AI visibility, there's a decent chance you've been aiming at the wrong target entirely. A new study from Peec AI analyzed 30 million citations across five major AI search platforms, and the findings

Search analytics dashboard showing declining organic CTR alongside AI Overview indicators

The Old Traffic Recovery Playbook Assumed Google Was the Problem. It Is Not Anymore.

Most SEO teams responding to traffic drops still run the same play they've been running since 2019. Audit technical issues, check for algorithmic penalties, refresh thin content, build more links. It's a reasonable response to a problem that increasingly doesn't exist. Traffic declines in

ChatGPT Just Became a Local Search Engine. Nobody Has a Playbook for That Yet.

On March 26, OpenAI added a toggle to ChatGPT. Settings, Data Controls, Location Sharing, off by default. Five days later, local search might have a second major player for the first time in a decade. And almost nobody in local SEO is talking about it. What the Toggle Actually Does

Blueprint-style diagram of AI search traffic flows from Gemini, Perplexity, and ChatGPT to websites with varying stream widths

Gemini vs Perplexity Traffic: Raw Clicks vs. Real Value

Gemini Flipped the Traffic Scoreboard in Four Months In August 2025, Perplexity was sending roughly three times more referral traffic to websites than Google Gemini. By January 2026, Gemini had overtaken it, sending 29% more visitors globally and 41% more in the United States. That reversal happened in about four

Technical blueprint showing web page weight scale tipping as structured data code blocks stack up against mobile loading speed

Web Pages Tripled in Size Since 2015. Google Noticed. They Are Also Part of the Problem.

Web pages have tripled in size over the last decade. The median mobile homepage weighed 845 KB in 2015. By mid-2025, the HTTP Archive Web Almanac measured that number at 2,362 KB. Nearly three times heavier, and the trend shows no sign of flattening. Google knows this. On a

Blueprint illustration of a DMCA notice stamped across search results, redacting content from the index

Someone Used a Fake Copyright Claim to Remove a Search Engine Land Article from Google

Within 24 hours of publishing an investigation into AI-generated gambling content on hijacked news domains, Search Engine Land had the article removed from Google's search results. Not because of a Google penalty. Not because of a content policy violation. Because someone filed a copyright complaint claiming the article