Server-Side Tracking

Pop-art illustration of Meta and Google logos shaking hands with crossed fingers behind their backs in front of an IAB Tech Lab ECAPI 1.0 specification document and server racks

Meta and Google Helped Write ECAPI 1.0 Without Promising to Honor It

The IAB Tech Lab finalized ECAPI 1.0 on May 3, 2026, a server-to-server specification that defines 42 standard marketing events advertisers can send to any participating platform using one shared payload. Meta, Google, TikTok USA, Walmart, and Roku helped author it, but none have publicly committed to a date

Pop art illustration of a one-click CAPI button sending conversion data from server to server while browser ad blockers are bypassed

Meta Built One-Click CAPI to Fix Its Own Signal Problem

Meta released a one-click Conversions API setup in Events Manager on April 15, 2026, eliminating the server infrastructure and developer coordination that previously made CAPI a multi-week project. The feature targets roughly 40% of Meta advertisers still running pixel-only tracking, where ad blockers and browser restrictions cause 30 to 60%