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Snap Cut 1,000 Jobs and Wall Street Loved It

Snap Inc. laid off roughly 1,000 full-time employees on April 15, 2026, eliminating 16% of its workforce and closing 300 additional open positions. The cuts came two weeks after activist investor Irenic Capital pushed for a 21% headcount reduction and fell hardest on product and partnerships teams, the groups
NMS Editorial Team 15 Apr 2026, 11:44 AM
Collage of TikTok app interface with velvet rope barrier and auction gavel, representing premium ad format restrictions

TikTok Is Keeping Its Best New Ad Formats Off the Programmatic Auction

TikTok announced five new ad formats at NewFronts 2026 last week. Most of the coverage focused on what the formats are. The more interesting part is how you can buy them. Logo Takeover, the flashiest of the five, lets a brand replace the TikTok logo itself when users open the
NMS Editorial Team 30 Mar 2026, 1:30 PM
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