Dr Pepper's 10-Year Fan Account Strategy Paid Off in an 11-Second Clip
Dr Pepper turned an 11-second TikTok jingle by creator Romeo Bingham into a 15-second College Football Playoff ad that aired during the January 19 broadcast, which averaged around 30 million live viewers. Keurig Dr Pepper credits a fan-first social strategy it has run for nearly a decade: operating the brand