Streaming Ads

Pop-art illustration of a TV remote turning down a volume bar on a blaring streaming ad, with a loudness meter reading -24 LKFS and a startled baby icon.

California's Loud-Ad Ban Lands on Advertisers, Not Just Netflix

California's SB 576 makes it illegal on July 1, 2026 for any streaming service operating in the state to run ad audio louder than the program it interrupts. The headlines pinned this on Netflix and Hulu, but the compliance work runs upstream into the creative itself: a spot

Stylized Netflix mobile phone vertical scroll feed with pop-art halftone ad price tags shifting from $30 CPM to $10 CPM in Netflix red and black

Netflix's Vertical Feed Puts Reels-Style Inventory Inside a $30 CTV CPM

Netflix confirmed on April 17 it is launching a TikTok-style vertical video feed in its mobile app at the end of April 2026, paired with GenAI-based recommendations. That feed arrives as Netflix chases a $3 billion 2026 ad target and readies Q2 interactive ad formats, creating inventory that looks less