Walmart Connect

Pop-art illustration of a Walmart shopping cart pushed across a TV remote with VIZIO and Paramount logos as channels and a blank price tag where the CTV spend floor should be

Walmart Connect Select Opens Self-Serve CTV and Leaves the Spend Floor Blank

Walmart Connect launched Connect Select on April 27, 2026, a curated CTV marketplace inside Walmart DSP that lets advertisers activate VIZIO, Paramount, and Warner Bros. Discovery inventory through self-serve Inventory Controls and a Deal Desk. The previous Walmart DSP minimums sat at roughly $1,000 per month for self-serve and

Pop art illustration of CTV screen connected to retail cash register showing Walmart VIZIO closed-loop measurement

Walmart Now Owns the TV Screen and the Cash Register. The Measurement Promise Is the Part Worth Watching.

Walmart didn't spend $2.3 billion on a TV company because it needed more screens to sell ads on. That's been obvious since the VIZIO acquisition closed in late 2024, but the strategy just became tangible. Walmart Connect's Ad Center now shows VIZIO as