NMS Editorial Team

NMS Editorial Team

Pop art style calendar page with June 10 marked in bold red, a Google Ads API v20 version label, and faded CRT bid manager dashboards behind it

Google Ads API v20 Sunsets June 10 and Your Bid Manager Probably Hasn't Migrated

Google Ads API v20 sunsets on June 10, 2026, after which every request hitting that version returns a hard failure. That gives agencies roughly 40 days to identify which third-party bid managers, ad servers, attribution platforms, and reporting scripts still call v20, and to confirm vendor migrations to v21 or

Schematic of search index pages graying out as AI Overview answer cards capture queries, with Crawled-currently-not-indexed labels marking deindexed URLs.

Google Quietly Deindexed the Pages AI Overviews Already Cost the Click

On April 30, 2026, former Googler Pedro Dias asked SEOs on X whether anyone else was seeing higher random URL deindexing since early April, and John Mueller dismissed it the same day with "nothing exceptional there." The pages getting dropped share one trait Mueller did not address: they

Google Ads Budget Allocation: A Spreadsheet You Can Steal (and the 70/20/10 Reason It Works)

Google Ads budget allocation in 2026 looks roughly like 70% to Performance Max, 20% to brand search, 10% to standard testing campaigns, with a daily cap set at 10x to 20x target CPA. The reason that split holds is not the percentages. It is that PMax controls the channel mix

Pop-art illustration of a spreadsheet with budget percentages and dollar bill stacks split across Search, PMax, and Shopping columns under a bold 70/20/10 label.

Google Ads Budget Allocation: The 70/20/10 Spreadsheet That Survives PMax

Most Google Ads accounts split budget by campaign type instead of by what's actually working. The popular 70/20/10 framework (70% to proven performers, 20% to optimization, 10% to experiments) only holds up if the proven 70% isn't being cannibalized by Performance Max winning auctions

Isometric Amsterdam canal house with a Mastercard chip floating above and an AI agent figure holding a coffee cup, illustrating the first Dutch AI agent payment

Mastercard's Netherlands Agent Payment Ran on PSD2 Rails the US Doesn't Have

On April 30, 2026, Mastercard and Rabobank completed the Netherlands' first live AI agent payment in Amsterdam, two months after Santander ran Europe's first in Spain on March 2. The agent booked a coffee tasting on Priceless.com using a Rabobank Mastercard, with no card credentials shared