NMS Editorial Team

NMS Editorial Team

Future PLC's 67% Profit Drop Puts a Public Number on the AI Overviews Tax

Future PLC reported a 67% drop in pre-tax profit for the six months to March 31, 2026, with website sessions down 15% and Google Search and Discover traffic both off roughly 20% year over year. The £4 billion market capitalization the group held in December 2022 has shrunk to about

Blueprint-style diagram of ChatGPT's web.run tool with fan-out query branches and a citation gauge dropping from 19 domains to 15 per answer.

ChatGPT 5.4 Cut Per-Answer Citations From 19 Domains to 15

OpenAI switched ChatGPT Search to GPT-5.4 on March 4, 2026, replacing the text-command web.run tool with a JSON-based interface. RESONEO co-founder Olivier de Segonzac tracked 400 daily prompts for 14 weeks and found average unique domains cited per response dropped from 19 to 15, a 21% decline. AEO

Pop-art collage of a Texas state court seal stamping a Netflix petition, with LiveRamp, DV360, Trade Desk, Magnite, Yahoo DSP, and Amazon DSP logos arranged as exhibit stickers.

Texas's Netflix Suit Lists LiveRamp, DV360, and Amazon DSP by Name

Texas Attorney General Ken Paxton filed a 59-page petition against Netflix on May 11, 2026, naming LiveRamp, Google DV360, The Trade Desk, Magnite, Yahoo DSP, and Amazon DSP as the programmatic partners Netflix allegedly fed unconsented behavioral data into. The state is seeking $10,000 per violation under the Texas

Pop-art illustration of a TV remote with a glowing Buy button next to a connected TV showing a YouTube play icon and shopping cart, halftone dots and bold primary colors

YouTube's Two-Click CTV Checkout Lands After Q1 Conversions Jumped 200%

At Brandcast 2026 on May 13, YouTube announced Buy with Google Pay, a two-click TV-remote checkout that draws on payment credentials stored in a viewer's Google account. Google's Sean Downey called CTV a "storefront for instant checkout" onstage, per PPC Land's coverage.

Isometric illustration of a ChatGPT browser window emitting labeled data streams toward Meta and Google servers, with a courtroom gavel representing the OpenAI pixel class action.

OpenAI Got Sued Over the Same Facebook Pixel Setup Most Marketing Sites Run

Bursor & Fisher filed a class action against OpenAI on May 13, 2026 in the Southern District of California, alleging ChatGPT.com embedded Meta's Facebook Pixel and Google Analytics that transmitted users' query topics alongside Facebook IDs and hashed emails in real time. Network captures from April

Isometric illustration of a volatility gauge needle at 20 on a calm-to-extreme dial, a falling GenAI referrals line chart, and three browser cards labeled ChatGPT, Gemini and Perplexity

HubSpot's Free AEO Sensor Goes Live (GenAI Just Lost 1 in 6 Outbound Clicks)

By Notice Me Senpai Editorial HubSpot launched AEO Sensor on May 14, 2026, a free public dashboard tracking how ChatGPT, Gemini and Perplexity cite domains across 12 industries. The same week, SimilarWeb data showed GenAI referrals fell from 267.4 million US visits in October 2025 to 226.8 million