NMS Editorial Team

NMS Editorial Team

Isometric world map comparing ChatGPT ads click-through rates, with Brazil, Mexico, Japan and South Korea highlighted above five English-speaking markets

Why ChatGPT Ads Click Better in Brazil Than in the U.S. (It's Not the Users)

ChatGPT ads averaged 0.73% click-through rate in the U.S. through mid-September 2026, while Brazil hit 1.91%, Mexico 1.55%, Japan 1.53% and South Korea 1.21%, according to a Graphite report built on Similarweb panel data. The gap looks more like auction crowding and advertiser mix

Pop art illustration of a giant Amazon-style cardboard box swallowing TV, phone and speaker icons while a robotic arm turns a budget dial over a blank ROAS report

Amazon Just Folded Its DSP Into an Agent, and Your Channel ROAS Goes With It

At unBoxed in San Francisco on September 29, 2026, Amazon merged its ads console and DSP into one platform called Amazon Ads Agent and made Full-Funnel Campaigns available to every US advertiser. You hand over products, creative and budget; Amazon's AI splits spend across sponsored ads, display, video

Pop art illustration of a giant red price tag ceiling lifting off a search ad auction, with calendar pages marked October 1 and January 12 and an import arrow carrying campaigns

Microsoft Ads Is Dropping Max CPC, and Google Import Is Where It Bites

Microsoft Advertising will remove the Max CPC field from new standalone campaigns using Target CPA, Target ROAS, Maximize Conversions, Maximize Conversion Value and Maximize Clicks starting October 1, 2026. Existing campaigns keep their caps, but a cap removed after that date can never be added back. A second deadline, January

Mixed-media collage of a three-way balance scale weighing cash, a percent sign, and a base fee plus commission, with a creator contract and 30-day sales chart

Flat Fee vs Revenue Share vs Hybrid: The Base Fee Is the Whole Negotiation

Creator compensation comes in three shapes: a flat fee for deliverables, a revenue share on tracked sales, or a hybrid with a smaller base plus commission. Marketers who found creators open to affiliate-only terms fell from 63% in 2024 to 26% in 2025, per a Modash survey of 50-plus marketers.

Pop art illustration of an auction gavel striking shipping boxes, a hidden FIRST PRICE tag behind a SECOND PRICE label, and a CPC-to-bid dial near 0.9

Amazon's $20 Billion Auction Surcharge Is Every DSP Buyer's Problem Now

The FTC and 22 states sued Amazon on August 31, 2026, alleging Sponsored Products advertisers paid their full bid about 80% of the time in 2024 despite Amazon calling the auction second-price. The complaint covers over 1 million advertisers and an estimated $20 billion in extra charges since 2019. For

Blueprint-style diagram of a Google EEA search results page with one expanded aggregator panel, collapsed tabs, and a row of hotel and airline supplier icons beneath

Google Handed EEA Search to Aggregators. Direct Brands Get a Box With No Prices.

Google rolled out two new result units across the European Economic Area on September 8, 2026: an aggregator unit for approved comparison sites and a supplier unit for direct providers, covering hotel, flight, long-distance train and bus, and product queries. The supplier unit only appears when an aggregator unit appears,