NMS Editorial Team

NMS Editorial Team

Pop art illustration of Google Ads dashboard with red disapproval warnings beside a browser showing a working website

Google Disapproved 1,500 Ads Over Server Errors Nobody Can Find

Multiple Google Ads accounts woke up to disapproved campaigns this week. The reason cited: "destination not working." The landing pages, in every reported case, loaded fine. No downtime, no DNS outages, nothing broken on the advertiser's end. Google's automated crawlers flagged phantom errors, and

Isometric illustration of a digital landscape with rows of identical bot avatars filling browser windows while a lone human figure checks a phone

Sam Altman Is Worried About the Dead Internet He Built

Sam Altman tweeted something remarkable last September. "I never took the dead internet theory that seriously," he wrote, "but it seems like there are really a lot of LLM-run twitter accounts now." The CEO of OpenAI, the company whose chatbot kicked off the largest flood of

Pop art gavel crashing through a Google Ads auction interface with bid numbers flying outward and arbitration documents stacked behind scales of justice

Google's Own Arbitration Clause Gave Advertisers a $218 Billion Weapon

Google spent years putting mandatory arbitration clauses in its advertiser contracts. The thinking was defensive: keep disputes out of court, prevent class actions, limit exposure. That strategy worked exactly as intended until this week, when Chicago attorney Ashley Keller began filing mass arbitration claims on behalf of a "significant

Blueprint schematic of a Summarize with AI button labeled as a UX element, with annotations showing hidden URL prompt injection parameters and a callout counting 31 companies caught.

'Ask AI' Buttons Aren't Moving GEO. 31 Companies Turned Them Into Attacks.

Every SEO call this week has someone pitching 'Ask AI' buttons as the new generative engine optimization cheat code. A 'Summarize with ChatGPT' link in the header. A 'Save to Perplexity memory' toggle at the bottom of every article. The pitch is always the

Canva Bought Ortto and Simtheory to Become HubSpot's SMB Problem

Canva announced on April 8 that it acquired Simtheory, an agentic AI platform, and Ortto, a customer data platform with marketing automation baked in. Financial terms weren't disclosed, which usually means both deals were small enough that nobody needed to pretend otherwise. The interesting part isn't

PPC dashboard data visualization showing auction signals and performance metrics in dark analytical style

PPC Measurement Broke the Moment Google Started Keeping Score

There's a question buried in every PPC performance review that most teams skip over. Not "what's our ROAS" or "should we increase budget." The uncomfortable one: when the platform setting your bids is the same platform reporting your results, how much of

IAS Launched an AI Slop Filter. Nobody Agreed on What Slop Means.

Integral Ad Science shipped the open beta of its Low-Quality GenAI Avoidance tool on April 2, and the official blog post used the phrase "AI slop" in the headline. That's worth pausing on. A publicly traded ad verification company just elevated mass-produced AI content to the