Agencies

Isometric flat illustration of a TV upfront negotiation with holdco stacks, contract clauses highlighted, and an arbitrage spread arrow between buy and sell prices.

90% of Marketers Worry About Principal Media. Only 63% Have It in Contract.

The ANA's March 2026 principal media study found 58% of marketers used principal-based buying in the past year, up from 47% in 2024. Yet only 63% of agency contracts address it, and 90% of marketers say their top concern is whether the recommended inventory is in their best

Salary chart climbing past $260K beside flat $5K client retainer line, agency office hiring board with GEO talent contracts.

Brainlabs Will Pay $260K for an SEO Lead. Client Retainers Cap at $5K.

Brainlabs is hiring a Managing Director of SEO at $260,000 a year, and eight other large agencies are filling director-level roles in the same function at $100,000 to $150,000. The hiring spree targets one specific skill set: getting client brands cited in ChatGPT and Gemini. Most client

Pop art illustration of corporate towers pulling a money pipeline apart with magnifying glass revealing hidden programmatic ad tech fees

The Publicis-Trade Desk Split Isn’t About Hidden Fees. It’s About Who Owns the Pipe.

By Notice Me Senpai Editorial Three of the world’s largest agency holding companies have turned against The Trade Desk in the space of two months. Dentsu and WPP pulled back from OpenPath in February. Publicis leaked an internal memo on March 18 advising clients to stop using the platform