AI Adoption

Isometric chart showing three rising adoption curves for AI, PC and Internet with AI's line steepest, alongside a 53% global adoption badge from Stanford's 2026 AI Index Report

AI Beat the PC and Internet to 53% Adoption (and Marketing Is Still Pacing Late)

Stanford's 2026 AI Index Report shows generative AI reached 53% global population adoption within three years of ChatGPT's November 2022 launch, faster than either the personal computer or the internet hit the same milestone. McKinsey's parallel survey shows marketing and sales overtook supply chain

Crowd of people staring at glowing AI screens on phones and laptops with skeptical expressions

More People Are Using AI. Fewer People Trust It. Marketers Should Pay Attention to the Gap.

A Quinnipiac University poll published this week found that 73% of Americans have now used an AI tool, up from 67% a year ago. At the same time, 76% say they trust AI-generated results rarely or only sometimes. Only 21% trust them most of the time. Those two numbers moving