AI Commerce

Dark data visualization showing an AI referral traffic line crossing above a human traffic conversion line at 42 percent, with retail product page icons and a broken lock symbol.

AI Shoppers Outconvert Humans by 42% on Retail Sites (Up From 38% Worse)

AI-referred traffic to US retailers grew 393% in Q1 2026 and now converts 42% better than non-AI traffic, according to Adobe Analytics. A year earlier, that same AI traffic was converting 38% worse than human visitors. The fix most retailers still have not made: roughly 34% of product pages are

Dark data visualization of ecommerce funnel with AI agent traffic flowing in and conversion metrics trending flat across product categories

Dell Ranks Fifth in AI Commerce and Still Can't Convert the Traffic

Dell is the fifth most visible ecommerce brand in AI-driven discovery, according to Digital Commerce 360’s new AI Commerce rankings. Traffic from ChatGPT, Perplexity, and Claude is growing. And Dell’s head of global consumer revenue programs, Breanna Fowler, is publicly unimpressed. “Nothing to the point that is earth-shaking

Isometric illustration of ChatGPT routing user intent to app icons for DoorDash, Spotify, and Uber, with empty category slots in a directory grid

ChatGPT's App Directory Has No Ad Auction. The First Apps Become Defaults.

ChatGPT quietly became a different product over the last six months, and the shift barely made it into most marketing briefings. In September 2025, OpenAI launched Instant Checkout inside ChatGPT. The promise was simple. You could buy a scented candle from an Etsy seller without ever leaving the conversation. Stripe