AI Disclosure

Isometric illustration: a Gen Z worker produces AI content at a laptop while picking a human-labeled folder over an AI one, with a 69 vs 28 preference bar.

Gen Z Is Making Your AI Content and Picking Human Output 2.5-to-1

A Gallup panel of 1,572 Gen Z workers released April 9, 2026 found 69% prefer human-only output over AI-assisted, up from 65% year over year. Only 28% chose AI-assisted and 3% chose AI-only. The cohort producing the most AI-assisted content at work is the same one rejecting it as

Isometric illustration of overlapping AI disclosure labels on digital ad screens with platform icons and regulatory symbols

AI Labels Cut Ad Clicks by 31% and No Two Platforms Agree What Counts

Nobody in advertising wants to talk about this directly, but telling consumers an ad was made with AI makes that ad perform significantly worse. And the rules about when you have to tell them are arriving faster than most teams realize, from at least three different directions, with almost no