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ai-marketing

AI tools for marketers, automation, generated content, and what's hype vs. what's real.

Isometric illustration of a talk show studio being absorbed into a corporate AI building with streaming cameras and circuit board overlays

OpenAI Bought a Talk Show. The Ad Revenue They Are Killing Is the Part That Matters.

OpenAI acquired TBPN today. The Technology Business Programming Network is a daily three-hour live show hosted by founders John Coogan and Jordi Hays that has become one of the most influential media startups in Silicon Valley. It’s OpenAI’s first media acquisition, and most of the coverage is leading

Isometric illustration of AI and human hands holding ad mockups with a performance chart showing format-specific results

$92K in Ad Spend Says AI Creative Works. The Catch Is Where It Does Not.

Most of the AI creative debate sounds like two people arguing about whether a hammer or a screwdriver is "better." The answer obviously depends on whether you are looking at a nail or a screw. And yet the advertising industry keeps having this argument in the abstract, as

Isometric illustration of office workers being replaced by AI systems with contractor badges and reorganized org charts

AI Was the No. 1 Reason for U.S. Layoffs Last Month. The Actual Number Is Much Larger.

The Challenger, Gray & Christmas report dropped this week and the headline number is clean: 15,341 job cuts in March cited AI as the primary reason, making it the top driver of layoffs for the first time since the firm started tracking in 2023. That is 25% of all

Isometric illustration of ChatGPT ad interface with magnifying glass on tiny headline next to CPM calculator

ChatGPT Ads Reward Clarity Because the Format Is Structurally Incapable of Creativity

Adthena published an analysis of 40,000+ daily ChatGPT ad placements this week and arrived at a conclusion that has been getting a lot of airtime: functional, clear ad copy outperforms creative storytelling inside ChatGPT. The framing across most of the coverage has been that this is some kind of

Isometric illustration of AI pricing models with invoice receipts flowing between robot agents and marketing dashboard screens

Outcome-Based AI Pricing: What Marketers Need to Know Before Signing

The pricing model for your AI marketing tools is shifting, and most of the coverage about it has been written by vendors or VCs. Not by the people actually approving the spend. HubSpot just moved two of its Breeze AI agents to outcome-based pricing, effective April 14. Salesforce did something

Bayer Figured Out That Its AI Content Was Accidentally Advertising for Competitors. Most Brands Haven't Checked.

The quote that should bother every brand manager came from CreativeX CEO Anastasia Leng in a recent Adweek feature: "Brands aren't thinking carefully enough about how much of their media investment is actually inadvertently helping their competitors." She wasn't talking about competitor conquesting or