Ulta Credits AI for 95% of Sales. That Number's Been 95% Since 2023.
Ulta Beauty told Adweek on May 5 that AI personalization is supercharging the loyalty program that drives 95% of its sales. PYMNTS reported the same 95% loyalty share in 2023, two full years before Ulta rolled out the Virtual Beauty Advisor AI inside its mobile app. The number AI is