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Isometric illustration of AI-powered video production desk with neural network displays and film clapperboard

Monks Made a Puma Ad in 5 Weeks With AI. The Other 60% of Their Agency Is Still Catching Up.

By Notice Me Senpai Editorial Agencies have spent the last two years telling clients they’re “investing in AI.” Mostly that meant buying a few ChatGPT Enterprise seats and putting together a deck about it. Monks, the agency formerly known as Media.Monks under S4 Capital, just made those decks
NMS Editorial Team 01 Apr 2026, 4:28 PM
YouTube play button with AI sparkle effects overlaid on creator studio interface showing visual scripting nodes

YouTube Quietly Handed Every Creator an AI Video Tool. The Brand Opportunity Is Bigger Than Shorts.

YouTube opened Effect Maker to all eligible creators on March 28, expanding a tool that has been in limited rollout since August 2025. The headlines focused on the AI video feature, which generates motion-based visuals from text prompts. That is genuinely interesting. But the part worth paying attention to is
NMS Editorial Team 30 Mar 2026, 2:45 PM
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