Albertsons Added LTV After Its Own iROAS Audit Flipped 83% of Scores
Albertsons Media Collective added projected lifetime value as a core measurement metric on May 15, 2026, segmenting brand cohorts across a 52-week window. The framework validates within roughly 15% of historical campaign outcomes and follows an internal audit, run with Ovative and Northwestern's Kellogg School, where iROAS values